Welcome to the Hive, CentralComs.
Kyle, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. CentralComs is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US HVAC, plumbing, and electrical contractor mapped, the 30,000 that run like a multi-truck shop outgrowing its front desk, and three campaigns we'd run for CentralComs in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for CentralComs.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a fragmented owner-operator market, a purchase triggered by a specific growth pain point, and a founder-led team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 18,000 to 24,000 more of your best customers?
You already have the dream ones: the home services contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 18,000 to 24,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a home services contractor.
Every HVAC, plumbing, and electrical contractor with a storefront or service area sits on Google Maps with a category, review count, and phone number. We build the list from that, cross-reference state contractor license boards, and time the outreach to seasonal call-volume spikes.
You're the first supplier that comes to mind.
We'll actively monitor all 120,000 US HVAC, plumbing, and electrical contractors and reach out when the right signal shows up, so CentralComs is the first name an owner thinks of when front-office coverage comes up.
- New Google Business Profile location or category addedGoogle Maps shows growth past the owner-answers-every-call stage.
- CSR or dispatcher job postingIndeed and trade job boards show a shop outgrowing one phone line.
- Review mentions of missed or slow callbacksGoogle and Yelp reviews naming 'no one answered' flag a booking leak.
- State contractor license renewal or new license issuedCSLB, TDLR, and other state boards list active licenses, a proxy for crew growth.
- Review velocity jumpA spike in monthly reviews on Google Maps tracks with call volume outgrowing the front desk.
- New truck wraps or local PPC spendFresh fleet branding and paid ads signal a shop scaling faster than its office staff.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps business listings, state contractor license boards, and trade job postings. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Kyle, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.